This project was created for the Colmore Building to promote their companion app to building tenants, with the aim of increasing downloads by clearly communicating the features and benefits available to users. I was provided with a list of features to highlight, along with a set of illustrations that already existed as part of the building’s brand.
Working with a creative director, I created a rough storyboard to explore different approaches and agree on a clear direction for the content. This process generated a range of ideas and helped shape how each feature could be communicated through animation.
While the initial plan was to produce a single video, we decided it would be more effective to create a short video for each feature. This allowed each one to be fleshed out more clearly and kept the messaging focused. The videos were produced in a vertical format, which suited the illustration style and worked well for in-building screens and social placements.
The client was very pleased with both the results and the turnaround time. The videos were premiered at an event in the building and are now displayed throughout the space, helping to encourage ongoing engagement with the app from tenants.
David Brophy 