This project involved adapting existing Gillette TV adverts into a shorter, more focused piece of social content. I was provided with the original footage along with a storyboard, which set out the structure and messaging for the final video. My role was to take those assets and translate them into a punchy edit that worked effectively in a social context.

A key part of the process was reworking longer-form TV shots so they felt more immediate and readable on social platforms. This included careful pacing, tighter edits, and restructuring scenes to ensure the message landed quickly. I also carried across established brand elements from the original adverts to maintain consistency, such as the glowing green-bordered shapes, which I used as transition devices between scenes.

To give the typography more depth and integration with the footage, I used rotoscoping to separate key elements from the background. This allowed text to sit behind the razor itself, as well as behind Raheem Sterling in certain shots, helping the graphics feel more embedded within the video rather than layered on top.

The final piece stayed true to Gillette’s visual identity while adapting the content for a faster, social-first format. I was really pleased with how it came together, particularly in how the transitions and layered text helped unify the edit.