Smart Spaces were the principle sponsors for Space UK in 2024, which was being hosted at the London Stadium. This gave them access to screens both inside and outside the stadium to advertise on. The screens were very unusual sizes, all very wide and especially wide in the case of the advertising boards around the pitch, working at a resolution of 21360 x 72px!

This project began by working on the messaging for the project. We focused on the main screen outside and started looking at things the company wanted to talk about. We mapped this out onto an image of the screen and tried to work with the poles that sat in front of it.

There were a lot of iterations as we had so many screens to make messaging for, and some bits of the work would only work on certain sized screens, so it was quite a large project overall. But it resulted in some great footage that looked fantastic from inside the stadium, with messaging that is still being used long after the event happened.