Pampers regularly share content on Instagram to celebrate commemorative days, and I was asked to create a few posts for some of these occasions. Their animation style is very soft and slow, reflecting the gentle tone of the brand, and I used their signature brand colours in the animations.

I produced posts for Random Acts of Kindness Day and Valentine’s Day, keeping the animations minimal and subtle while adhering to the brand’s aesthetic. There wasn’t a lot of complexity in the animations, but the focus was on making small movements feel intentional and maintaining a calm, baby-friendly tone. Both posts were published on Pampers’ social channels.