For this project, I was tasked with advertising the features on offer as part of the company’s app. The goal was to introduce the feature, explain how it’s smart and then detail how it works together with other features that the app offers.

As we were eventually going to make more of these videos, I was careful to build it with the future in mind, and added the icons to the Essential Properties section within After Effects so that I could change sections easily in the future. I also set up the colours on control nulls and linked the individual layers to that null so that changing to a different coloured version would be significantly fewer edits.