Spitalfields Market host a regular arts market and wanted a way to display that to their visitors on their digital screens, showing what it was about and when it was happening. This involved creating videos for their big horizontal screens as well as their vertical totem screens around the market, the latter of which would also go out on their social channels

We had some video footage from the market but the rest of the content was to be created by us, so this was a mixture of video editing and animation. The creative director produced a logo for the arts market and some design elements (e.g. patterns, squiggles, etc) and asked me to animate a video from there.

I started by animating the logo, playing with the cartoony feel of it by adding a boil effect to it and adding some secondary animation squiggles to the bounces. I then took the video we were provided with and used the drawing options within After Effects to manually draw frame by frame onto the respective pieces. Then, with the final video, I rotoscoped the man out of the video, changed the playback speed and made three different coloured versions of him follow the original.