For this project, Tampax wanted to create an Instagram reel combining content from multiple creators to showcase the product, how to use it, and its benefits. I was given three sets of videos: two from different creators and a professional horizontal video, and my task was to merge them into a single, engaging vertical reel.

I had to adjust the professional video from horizontal to vertical, carefully trimming and framing shots to keep the pacing and messaging intact. To make the transitions feel natural and engaging, I used match cuts and other techniques to tie different clips together, ensuring the final reel flowed smoothly from start to finish.

One of the main challenges was adapting the audio from the professional video to fit the shorter vertical format while layering in the creators’ dialogue. The original videos also included hardcoded subtitles, which didn’t always match the audio I wanted to use. To solve this, I built a custom subtitle overlay with a background that fit seamlessly with the footage.

Unfortunately, Tampax UK have since removed all their Instagram posts for unknown reasons, so the only version of the reel I have now is without sound.